Winning Headlines, Content Creation & Optimising for SEO
If your website and online marketing isn’t converting, it’s costing you. Visibility alone isn’t enough — your messaging needs to attract, engage and move people to act. This practical workshop shows you how to write persuasive website copy and engaging blogs, fully optimised for search engines including AI-driven queries. Discover how to repurpose quickly for social media posts and email marketing.
Using audience listening tools and AI, you’ll walk away with structured, strategic content ready to publish.
What You'll Learn & Do
You’ll learn how search engines and AI bots decide what gets seen, the difference between paid and organic visibility, and the secret to winning content creation. We’ll cover copy fundamentals, headline formulas, AI-assisted content creation and SEO/GEO research techniques.
Through practical exercises, you’ll create blog outlines, social posts and email content, refining them into ready-to-use assets, based on real-life customer search queries.
What We'll Be Covering:
How To Get Found: Understand how search engines and ranking works, including AI search (e.g. ChatGPT), and the difference between paid ads versus organic visibility.
SEO for Google & AI: Conduct keyword research for both traditional search and AI-driven queries to discover effective content ideas.
Content Fundamentals: Learn the principles of strong copy, effective headlines and structured blog writing.
Winning Copy & Headlines: Practical exercise using proven copy formulas to create persuasive messaging.
Content Creation for SEO & AI: Use AI to generate and improve your content, and then optimise for SEO and AI-driven search queries.
Hands-On Production: Develop six blog outlines, 12 social media posts and an email newsletter, and then refine so you’re ready to publish.
Course Preparation/Prerequisites
Good understanding of your customers, products or services
Comfortable using online tools and systems
No advanced writing or SEO experience required
(Preferred but not essential) Basic experience using AI tools (e.g. ChatGPT or similar)
Expected Skills / Previous Courses
Basic understanding of your products or services
Comfortable using online tools
No advanced writing or SEO experience required
Duration : 1 Day
9am - 5pm
Dates
24th September 2026
Location
The Welcombe Hotel
Stratford Upon Avon
CV37 0NR
A la carte or buffet lunch provided
£250 Save £50 if you book before 24th Aug
Fully booked / date doesn't suit?
Your Trainer:
Louisa Sando-Patel
For People Who Want To:
Know how search engines rank and display content
Write headlines that capture attention
Structure persuasive marketing content
Use AI to speed up content creation
Optimise content for SEO and AI search visibility
What You’ll Take Away
Six structured blog outlines
A bank of social media posts ready to schedule
A draft email newsletter
SEO and AI prompt research relevant to your business
Greater clarity on how content drives enquiries