Video That Wins Customers
Feeling overwhelmed by video content? You’re not alone. Many business owners delay starting because of confidence, tech or overthinking. This practical, fun workshop gives you structure and confidence.
You’ll learn what to say, how to film it and how to edit efficiently without expensive equipment or complicated software.
By the end of the day, you’ll have filmed, edited and refined your own video content, ready to publish with confidence.
What You'll Learn & Do
You’ll learn why video matters for business, how to structure content and how to film both the main part (A-Roll) and the supplemental or alternative footage (B-roll) effectively. We’ll cover equipment basics, script writing, confidence techniques and practical editing skills using accessible apps.
Through hands-on exercises, you’ll create simple, repeatable video formats you can use consistently without overwhelm.
What We'll Be Covering:
Why Video Works: Understand the role of video in building trust and driving enquiries.
Equipment & Setup: What you actually need (and what you don’t) to film professional-looking content.
Filming A-Roll: Learn what to capture and practise filming with a partner.
Filming B-Roll: Learn how the subtle, supplemental stuff makes your video feel professional and stand out.
Talking to Camera: Script writing, delivery tips and building on-camera confidence.
Editing Essentials: Practical sessions editing B-roll and talking-head videos using accessible apps.
Create & Refine: Film, edit and refine your own video content with guided support.
Course Preparation/Prerequisites
Bring a smartphone with camera (and spare memory!)
Laptop with power lead
Download a recommended editing app (details provided in advance)
Create some footage (we’ll send you suggested topics)
We’ll be sending you a document with a couple of ChatGPT prompts that will be a game changer. Make sure you try it and bring the results with you.
Expected Skills / Previous Courses
No prior video experience required
Suitable for beginners
Comfortable using a smartphone
Duration : 1 Day
9am - 5pm
Date
16th September 2026
Location
The Welcombe Hotel
Stratford Upon Avon
CV37 0NR
A la carte or buffet lunch provided
£250 Save £50 if you book before 16th Aug
Fully booked / date doesn't suit?
Your Trainer:
Sarah Day
For People Who Want To:
Plan simple, effective video content
Film B-roll and talking-head videos
Speak confidently to camera
Edit video efficiently using practical tools
Build repeatable video formats
What You’ll Take Away
A simple video content structure
Greater confidence on camera
Know how to edit video for social media
A repeatable process for consistent content
A content plan
At least one reel posted on social media