Get Your Website Working Harder For You
Your website should generate enquiries — not just exist. If visitors are landing but not converting, something isn’t working. This hands on day will get you improving the customer experience, strengthen your messaging and build an SEO-friendly strategy that increases visibility.
You’ll work on your site to guide visitors toward action, reduce friction and turn your website into a commercial asset that supports growth rather than sitting quietly in the background.
What You'll Learn & Do
You’ll learn how to assess your website through a commercial lens — not just a design one.
We’ll cover customer journey clarity, page structure, calls to action, messaging alignment and search engine optimisation basics.
You’ll understand what makes a page convert, how to improve visibility on Google and how to track performance so you know what’s working and what needs strengthening.
Put improvements practice on the day, on your site.
What We'll Be Covering:
Foundations First: Clarify your customer proposition, define your target audience and understand what great web design and user experience really look like.
Customer Journey & Sales Funnel: Review your website through a commercial lens and map how visitors move from first visit to enquiry or purchase.
Performance & Analytics: Understand website performance basics, review your analytics, set targets and use tools like Google Analytics and heatmaps effectively.
Content & Visibility: Learn how blogs, newsletters and email marketing support engagement, SEO and subscriber growth.
Website Health Check: Work through a practical checklist covering content quality, SEO, discoverability, performance, security and continuity planning.
Action & Implementation: Dedicated breakout time to apply improvements, prioritise actions and get specific feedback on your website.
Course Preparation/Prerequisites
Bring your laptop and power lead
Admin access to edit your website or printouts of the pages and site map (so don't worry you you don't have access!)
Clarity on your current products/services and pricing
Any recent performance data if available (traffic, enquiries, conversions), but don't worry if you don't have any.
Expected Skills / Previous Courses
Basic understanding of how your website platform works
Comfortable using a web browser and online tools
Duration 1 Day
9am - 5pm
Date
30th September 2026
Location
The Welcombe Hotel
Stratford Upon Avon
CV37 0NR
A la carte or buffet lunch provided
Price: £250 (Incl VAT)
Save £50 if you book your place
before the 29th August using code:
BFVYELTH
Fully booked or the date doesn't suit? Join our waiting list to hear about the next one.
Your Trainer:
Phil Revill
For People Who Want To:
Improve your website’s customer journey
Strengthen messaging and calls to action
Build an SEO-friendly page structure
Identify conversion gaps
Measure performance using simple tracking tools
What You’ll Take Away
A clear action plan to improve your website
Defined priorities for optimisation
Stronger, more commercially focused messaging
Practical SEO improvements you can implement
Greater clarity on performance and results