Create An Effective Marketing Plan & Automate Your Marketing
Tired of people trying to sell you marketing solutions that fit their business, not yours? This course helps you step back and build a focused, practical marketing plan that works for your business.
This hands on day is designed for you to create an plan around how to market your business cost effectively. From deciding on the best way to identify and target customers, to how to manage prospects, this course will help you create a plan and action a process that fits your workload and budget.
What You'll Learn & Do
Most business owners try everything and see little return. On this course you'll explore the full range of marketing options available — not just websites and social media — and understand what’s right for your business, your customers, and your budget. We’ll guide you through creating a simple, cost-effective plan and a clear 90-day action roadmap. You’ll also learn how to automate key parts of your marketing to save time and stay consistent.
By the end of the day, you will have created a strong and cost effective marketing plan and have mapped out the next 90 days of actions, plus created a marketing automation plan you can implement in your business.
What We'll Be Covering:
Marketing Strategy
Get clarity on your business, its' brand, its' purpose and what differentiates your business
Identify your ideal customers and how to position your business
Benchmark against your competitors and check against your unique selling proposition
Review your brand and its positioning in the market place and your core messaging`
Build Your Marketing Plan & Making It Happen
Understand the full breadth of marketing options you can implement
Defining channel, timeline, content, measures and contingencies
Your next 90 days and what you are going to do
Effective Marketing With Automation
What is marketing automation and what are the main platforms
Data and GDPR compliance
The imporatance of a sales funnel and customer relationship management
Implement sales funnel and marketing automation in your business
Course Preparation/Prerequisites
Bring your laptop and power lead.
Please save any files we have sent to you beforehand onto your laptop
Answer the few questions that we send you and bring them on the day.
Expected Skills / Previous Courses
Basic understanding of Excel or other spreadsheet software
A good idea of your values and what an ideal customer looks like for you.
Who It’s For
Business owners who:
Feel like their marketing is scattered, inconsistent or guesswork
Want to understand more about how customers view your business
Want to create a cost effective marketing plan
Want to stop wasting money on random ads or “shiny object” tactics
Are ready to take a structured, strategic approach that actually brings leads and sales
No marketing degree needed — just a willingness to roll up your sleeves and get stuck in
What You’ll Take Away
By the end of the workshop you’ll:
Understand what customers are actually buying from you
Define your target customer and what matters most to them
Map your marketing funnel and spot the gaps
Build a realistic, repeatable marketing plan tailored to your business
Choose the right channels (and stop wasting money on the wrong ones)
Create simple metrics so you know what’s working
Leave with templates, checklists and a ready-to-implement 90-day plan