Build A LinkedIn Sales Engine In A Day 

LinkedIn should generate opportunities — not just likes. This practical one-day workshop helps you optimise your profile, position your expertise and build a repeatable content and outreach strategy.  
 
You’ll create structure around visibility, connections and thought leadership so LinkedIn becomes a predictable lead-generation tool. 

What You'll Learn & Do 

You’ll learn how to position your personal profile strategically, optimise key sections and build a strong company presence. We’ll create a content framework aligned to your customer journey, develop thought leadership pillars and design a focused outreach plan.  
 
By the end of the day, you’ll have a structured 30-day content plan and a simple daily routine which you will have applied to your business on the day. 
Who's It For & What Are The Take Aways?

What We'll Be Covering: 

Profile Optimisation: Define positioning, keywords and optimise headline, About, Featured and banner sections. 
 
Company Page Essentials: Benchmark competitors, improve structure and understand analytics. 
 
Content Framework: Use 14 content types aligned to your customer journey. 
 
Connections & Outreach: Build a strategic search and connection plan. 
 
Thought Leadership: Define pillars, map themes and create a structured plan. 
 
Action Planning: Build a repeatable 30-day content and engagement routine. 
 
Course Preparation/Prerequisites 
Bring your laptop and power lead. 
Access to your LinkedIn account 
A clear understanding of your target customer 
Examples of current LinkedIn activity (if applicable) 
Expected Skills / Previous Courses 
Basic familiarity with LinkedIn 
Comfortable using online tools 
 
Book Now
Duration : 1 Day 
9am - 5pm 
Date 
14th July 2026 
Location 
The Welcombe Hotel 
Stratford Upon Avon 
CV37 0NR 
 
A la carte or buffet lunch provided 
£250 Save £50 if you book before 21st June 
Book Now
Fully booked / date doesn't suit? 
Join our waiting list
Your Trainer: 
Esther Partridge-Warner 
More about Esther

For People Who Want To: 

Optimise your LinkedIn profile strategically 
Build a structured content framework 
Align content with the customer journey 
Design a focused outreach strategy 
Design a focused outreach strategy 

What You’ll Take Away 

A fully optimised LinkedIn profile 
Clear thought leadership pillars 
A ready-to-use 30-day content plan 
A structured outreach strategy 
A sustainable 15-minute daily routine